Not every Monday. Not when you feel like it. Every day.
Going to the gym will get you results if you’re going every day (well, most days) and you’re focused on doing the right exercises correctly.
It’s the same thing when marketing your business as a financial advisor, broker, agent, planner, rep, or producer.
It’s an everyday thing.
Here are some networking strategies you could focus on putting in place today and every day to generate more prospects, more referrals, and more business. The key word here is focus!
Decide on a target market NOW!
Be specific. What industry, profession, market segment, niche, dynamic, demographic, and geography do you want your clients to be in? Focus on that industry every day.
Go where your target market goes!
LinkedIn Groups. Professional Associations. Networking mixers. Conferences. Conventions. Doctor’s offices. Country clubs. Wherever. Where they go – you go!
Learn everything there is to know about your target market.
Problems, challenges, trends. What problem can you help them solve? Put the emphasis on learning and helping rather than pitching and selling.
Be in front of your target market always!
Post solutions on LinkedIn to help them every day (as compliance permits). Talk to those in your marketplace by phone, email, blogs, articles, and webinars. Be a resource!
Stay in touch by adding valuable information and introductions.
Do more than simply ask for the sale. Focus on helping those you know, like, and trust so they can know, like, and trust you. That’s what networking truly is! Remember, those you network with are NOT your prospects. Until they are.
Of course, you don’t have to be a financial advisor to use these strategies. These are Knock Out strategies for most sales producers!
You just have to be motivated, intentional, and focused!read more