Tag Archives: target marketing

Business Networking Tip: Focus on a Target Market

If you’re new to business networking, you probably have way more time on your hands than market on the books. As in more time than market. As in no marketplace. As in no book of business. As in no business. As in no business on the books. As in nada.

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5 Simple Marketing Tips that Produce More Connections

If you’re a financial advisor, broker, rep, agent, planner, wholesaler, or any type of sales producer, I promise that if you start doing more of these little marketing tips in your practice, it will make a big difference.

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NOT a Target Market

Is your ‘target market’ on target? Really – is it? If your target market is small businesses, well, then you don’t have one. A target market that is! If your target market is pre-retirees, still don’t have one. The affluent marketplace. Business owners. Managers. Families. Individuals. Please! Not target markets! Get ‘on target’ with your […]

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Communication Strategies

You need them. And good ones too! As a reminder, the focus of my last few postings have highlighted the elements of my 8 step Networking Action PlanTM (NAP). A “standing eight count” of sorts – just to pull a cool boxing reference in. So far, I’ve discussed Readiness, Modeling, and Target Marketing. The fourth […]

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You Absolutely Need a Target Market

Why? So you know how to spend your marketing time! Having a target market helps you determine what to learn, what to read, what to write, where to go, what to say, who to meet, and how to refer you. How’s that for a value prop? Bottom line – having a target marketplace makes you […]

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Readiness

You said you wanted to get Capone. Do you really want to get him? You see what I’m saying is, what are you prepared to do? And then what are you prepared to do? If you open the can on these worms you must be prepared to go all the way. Because they’re not going […]

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