Tag Archives: target market

Business Networking Tip: Focus on a Target Market

If you’re new to business networking, you probably have way more time on your hands than market on the books. As in more time than market. As in no marketplace. As in no book of business. As in no business. As in no business on the books. As in nada.

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Be Amazin’ and Generate More Business!

As a financial advisor, is your practice amazing? If not, why? As things pick up after Labor Day, what can you do to generate more business and make it amazing? Or even more amazing? Here are some ideas!

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Six Myths about Having a Target Market

Having a target market makes it easier to determine where to go, what to say, and with whom. (Think about that for a minute!). And it makes you much more referable to those in the know – clients, associates, referral sources, family, friends, former employers, and the like.

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NOT a Target Market

Is your ‘target market’ on target? Really – is it? If your target market is small businesses, well, then you don’t have one. A target market that is! If your target market is pre-retirees, still don’t have one. The affluent marketplace. Business owners. Managers. Families. Individuals. Please! Not target markets! Get ‘on target’ with your […]

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Networking Tips You Can Practice at Your Desk!

Or someone else’s desk! You don’t have to go to a chamber mixer, cocktail party, association meeting, business card exchange, or conference to network – although it ain’t a bad thing! Going to events is one of the quickest ways to meet new people and reconnect with those you want to get to know better. […]

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You Absolutely Need a Target Market

Why? So you know how to spend your marketing time! Having a target market helps you determine what to learn, what to read, what to write, where to go, what to say, who to meet, and how to refer you. How’s that for a value prop? Bottom line – having a target marketplace makes you […]

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Just One Thing…

I’m asked by financial advisors (and other sales folks) from time to time if there was just one thing that needs to be done to grow a practice, what would it be? Kind of reminds me of that classic scene in City Slickers. You know the one! Jack Palance (Curly): “Do you know what the […]

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