Tag Archives: referral marketing

So…What IS a Referral?

My favorite reference to a referral is when a residential real estate agent says, “A good referral for me is the mailing address of houses with a For Sale by Owner (FSBO) sign in the front yard.” Realtors, especially new or those struggling, must find themselves knocking on a lot of doors. Anyway, here’s my take!

read more

Six Myths about Having a Target Market

Having a target market makes it easier to determine where to go, what to say, and with whom. (Think about that for a minute!). And it makes you much more referable to those in the know – clients, associates, referral sources, family, friends, former employers, and the like.

read more

What IS a Referral?

A “referral” is an introduction to someone that’s expecting your call to discuss the prospect of becoming your client. The key here is they have to know ahead of time why you’re contacting them – to become your client. A referral is a specific type of introduction.

read more

5 Reasons You Don’t Get More Referrals

Of course, I don’t know for sure if these explanations apply to you. I mean, I’m not there! Really, how would I even know? I’m not looking over your shoulder when you’re on the phone. Or attending events. Or speaking with clients, centers of influence, and other colleagues. Or when you’re not! But I’ll tell […]

read more

What is the Best Way to Grow Your Business?

Delivering a killer seminar – hands down! Can you think of a better way to showcase your skills, value, smarts, and market your business? Seminars work even better if you have an audience! People that actually want to listen to you, learn from you, work with you, refer you, and even invite others to your […]

read more

Just One Thing…

I’m asked by financial advisors (and other sales folks) from time to time if there was just one thing that needs to be done to grow a practice, what would it be? Kind of reminds me of that classic scene in City Slickers. You know the one! Jack Palance (Curly): “Do you know what the […]

read more